Tuesday, May 31, 2005
The best way to spend an online advertising dollar
A bit old post (Feb05) but didn't notice it before. Important facts about online advertising performance. In Online Advertising you have to pay attention to the statistical performance. You can't get 50% CTR with an extremly super-cool ad.
Link: The best way to spend an online advertising dollar.
The following stats from Ad:Tech's December conference clearly shows the pecking order for online marketing. Not surprisingly, a company's "email house list" (basically people with an ongoing relationship with a company) yields the highest success rate, followed by paid search ads. Contrast that with the 12% yield of a rented email list, and you can clearly see how useless spam is for real marketing purposes.
Good reading and informative as well: Serial Entrepreneur (continued).
I started from this site and crawled around about 20min. I don't regret the time I spent there.
Monday, May 30, 2005
Free from 9 to 5
There is a new blog about getting rid of your daily job (Free from 9 to 5). Lately there are a lot of these kind of dreamers. But they really won't get far with this daydreaming. What they usually need is an action. And I'm not talking about quiting your dayjob and starting from scratch. If the motivation or confidence for a start is not high enough then there are may excellent books available like Guy Kawasaki with his "Art of the Start". And Seth Godin has many excellent writings about starting (eg "bootstrappers bible").
So you definitely must stop daydreaming and start making yourself a clear plan and work with it. Evaluate ideas (not just brainstorming but evaluating), network with enthusiasts and be sure you are not starting anything just for the money.
Link: Free from 9 to 5
If someone told me 10 years ago, when I was in college, that I would be working for one of Southern California’s largest employers, doing software development and being paid handsomely to boot, I’d be ecstatic. Well, I am working for that employer now, doing software development and being paid very well, but I’m far from ecstatic. In fact, I don’t want this anymore. I don’t want a daily 2 hour round trip commute. I don’t want to spend 8-10 hours a day stuck in a cubicle. I don’t want to deal with office politics.
Now, I want to work for myself. I want to work where I want, when I want. I don’t mind working more than 40 hours a week, but I want to set my own schedule. The Internet makes all this within reach. I just need to go out and do it. This is easier said than done though. As I struggle with this, I hope to explore what others are doing and how they’re doing it here. I hope you will find it informative and maybe even helpful if you are striving towards the same goal.
Update! After re-reading Eric's "free from 925" (9 to 5 ;) blog more carefully I noticed that he is indeed making progress. Erik, my appologies about being rough and hopefully I was not talking about you but just about daydreamers in general. Have fun with your venture!
Wednesday, May 25, 2005
Real Entrepreneur or Good Professional?
"Well, the businessman is a person who "smells" a good opportunity and
tries to take advantages of his skills to cash it. The highly trained
professional is exactly the opposite: he is very good at his day by day
job (could be a programmer, a lawyer or anything else) and his 9 to 18
daily work is not sufficient anymore - he feels he could do a lot more
on his own. Also, he doesn't often see the business opportunity and his
entrepreneurship is based more on chance. To summarize, while the
business man could be selling sand in the desert and making a fortune,
the professional is more like a lab person, he works on what he knows
best and being taken from his strong domain he becomes helpless."
Friday, May 20, 2005
Hot! Why Google scares Bill Gates?
Fair tale about problems microsoft is facing because of google.
And it's not just about the search-engine, there's more! And it's not just about google.
Why Google scares Bill Gates (opening new window)
Thursday, May 19, 2005
Google's famed chef leaving, Nasdaq dives
Google's famous chef leaving and google has finally confirmed that. Read more about this shocking event from SiliconBeat: Google's famed chef leaving (opening new window).
Tuesday, May 17, 2005
Women and Blogging
Did you knew that there are more female than male bloggers?
Fastcompany has gathered together a few business-oriented blogs from women. Best Business Blogs: Women at Work
Carnival of the Capitalists
This is about the wonderful business minded individuals all throughout the blogosphere. They've worked hard and should be proud of their work, go ahead and visit them. You'll be glad you did.
Monday, May 16, 2005
Skype is being more and more popular.
Many bloggers love to skype.
What most of you don't know that skype has also SkypeIn service. Which means that you can get your own phonenumber with very low monthly fee and accept incoming calls with your skype. Well, THIS IS COOL!
It's especially cool for people living outside U.S. and taking Skype U.S. number to answer phonecalls. No long-distance calles anymore! Skype
Thursday, May 12, 2005
Think Like an Entrepreneur
I really enjoyed this article.
About starting business as an entrepreneur and getting the right people for your start-up. Encouraging not to take Do-It-All additude.
MoreBusiness -- 'Think Like an Entrepreneur'